Synergy
Rihanna is a prime example of an artist who continuously builds a strong brand for herself. She seems to have created a different image for each album that she has released and has kept on reinventing herself and her image. Here she has just released 'Loud' and we see on her album cover her strong, iconic image of red hair and red lipstick.
This video if from her 'Loud' album, 'What's My Name' ft. Drake. This is the video where everybody saw Rihanna's red hair for the first time and she looks similar to her album cover as she still has her red hair and strong make up as we see in the music video and the gif below.
The back of the album also has her red hair but we see a softer image that was in another one of her music videos 'California King Bed' which was also quite an iconic part of her album.
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