23. Tobi Abiola, Anjana Varsani, Axl Smith
The video contains 3 base tracks along with 3 costumes, for each base track their is a different costume. Throughout the video various transitions are used such as the manipulation of speed which is an essential aspect when creating a good music video. As a viewer within the video i am also able to identify points from the three theories that i previously looked at.
In terms of the video relating to Vernalis's theory the video contains:
- Three basetracks which throughout continuously refer back to.
-The manipulation and transitions used (manipulation of speed), included an effect on the overall video.
-Camera movement- Jump cuts, tilts, zoom
When identifying with Goodwins theory the video contains:
-A narration, which is also told directly by the singer
-The ending to the video, the girl turns away from the camera and starts to walk away creates 'closure'
-Throughout the video the three basetracks are referred to over and over.
Lastly with Mulveys theory the video contains:
-Two of the three outfits included are a crop top, and a short bodycon dress to show the womanly figure, this may reflect aspects from Mulveys theory in some ways, such as some camera angles which show off her dress. However despite of this i believe the video was kept very tasteful and moderate and the choice of costumes contributed largely to the successes of the video.
The style of song and ideas that my group have come up with is quite similar to this one, the fact that you cannot get bored while watching that video as the camera is always moving and never static is a really important factor, in our video we will also have one girl within it. This is so the video is kept simple and effective as videos with a narrative are hard to understand and complete. Because we hope to film our music video in the evening we also may include similar costume designs to this one, although they are casual they are effective.
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