Synergy is a huge part of the distribution of our Music Video, as we aim to include memorable images to accentuate this.
BOKEH LIGHTS:
Bokeh LIghts are mainly featured within videos that focus on the night life, this is paramount for our music video as it abides by our genre of music- House. Furthermore, we aim to follow Goodwin's theory of Amplification, we aim to amplify the theme of lighting as it will be evident in our video due to our city based locations - Southbank and Spitalfields. I think this will be effective as we will possibly use it as one of our basetracks in our video. This recurring motif will possibly be featured on our ancillary project (CD cover) as a back ground.
WIND EFFECTS:
Our other image that we will possibly use for Synergy would be an silhouette of the artist which will express the brand image; focusing on her as an artist as opposed to as an aspirational person. Although we aim to target an audience of aspirers, we tend to feel that it would seem that our srtist would have to appear in designer clothing, making their audience want what they have and the prestigious lifestyle they may follow. However, we have chosen clothing items from well-known high street stores like River Island, Topshop and Office.
I could not seem to find a relaistic silouhetted image of curly hair blowing in the wind, so instead i used a colour compromise of somebody with ginger hair. However, against the Bokeh light background it would be difficult to intergrate other colours, so a shadowed version would apper better.
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