Many modern artists have their own brand, which is normally a recurring image that features in their EP release, Album release and aspects from their video. This will either be similar font, the costume or the setting that the video is based around. A brand effectively groups the different aspects of release together, so the artists fans/ target audience understand what songs belong to them and making the aritst themselves familiar.
A prime example of an artist who has made their own brand for their albums is the renowned Pop artist Katy Perry, who is an American artist who has done successfully. Moreover, she has worked with the likes of Snoop Dog, 30H3! and Timberland.
A key example of Perry making her album release familiar to her audience can be
recognised by her album: Teenage Dream. As you can see the design features alot of pink and the red and white striped font may insist the impression of sweets or candy canes.
This sugar-coated imagery can be recognised in her video, California Gurls ft Snoop Dog.
The same sort of theme has been carried from the album and adapted within the video, which successfully and collectively brands her release, as well as getting her Fans hooked on to the image she is portraying. This is a classic Pop Video as it's colourful and bright, as well as it includes tonnes of sweets and fun activities in this other world that Perry has created.
Furthermore, Perry also used the same font/colour scheme and costumes to announce her California Dream Girls Tour in 2012. This featured aspects of mise en scene which featured in the videos. Overall, I think that Katy Perry has succesfully used synergy through marketing and promoting her album releases sofar; she has used the same theme throughout all of the aspects which can be seen as paramount to intrigue your audience.
No comments:
Post a Comment