Previous Students Work

I have chosen this Music Video, done by the previous A2 students as I believe it contains multiple elements that make it successful also it visually inspires what I may want to do with my video. 



25. Christabell Ndive, Juliana Lopez, Tamara Akotuah

They cleverly use manipulation of Speed which is prominant in the music video to have a variation of dynamics and it also gives the video a ceratin effect. The use of misce en scene contributes to the 'Urban' feel of the video. The lead singer, has a minimum of three costume changes, which is a resonable amount, as we can still identify her style and the genre of the song- Pop. 

Moreover, the locations they have used: Box Park, Shoreditch are well known areas that are illustarted with that Urban/ youthful atmosphere. The use of lighting is also prominent within the video, although half the shots feature in the evening, their location is well light, whichallows the audience to view the artist. 

The natural lighting in the daytime shots, had a filter added to it making it appear more rich and deeper in terms of the colours she was wearing. I feel that I would want to use a filter within my video as it gives it an even tone, also makes the outlook of the video more professional, which is what I want to try and accheive. 

The use of camerawork wihtin this video is superb. I feel that they use a range of shots which allow them to play with the dynamic of the video through editing. Moreover, they must have alot of valuable footage so I doubt they would need to go back out to film some more. The 

The visions that my group and I have had for our video, follow along thew lines of it being shot in the evening, so we will need to locate a well light area like this group have done. Moreover, our target audience is young people so maybe the aspects of costume and image will also feed into our decision making. 

I can also identify aspects of Andrew Goodwin's theory in relation to disjuncture, there is no set narrative and the lyrics of the song are not illustrated within the video. This is precisely what I want to do with my video, as the artist is new to the industry, therefore her first single should visually introduce the aritst without over-complicating it with dancing or other characters.