Andrew Goodwins Theory
Within Goodwins theory he explains that as an audience we identify 5 key aspects of a music video, he believes that overall their are three types of music videos. Because music videos generally involve a narrative they are unable to keep to the structure of traditional longer narratives and are produced a lot shorter. However this is not always the case.
the five aspects are:
- Narrative and Performance- Music videos never really include the whole narrative,this is important in their role of 'advertising'.
- Thought Beats- We have to consider the structure of the song for example many artists tell a narrative during their song, this gives the audience a closer connection as not only are we listening to the story, but also listening to the unique voice of the artist.
- Star Quality- Being able to relate with the artist
- Technical Aspects- This includes the camera movement, shots,angles,editing,cutting and uses of Mise en scene.
- Relation of visuals to the song (which are also the three types of music videos)- Illustrate, Amplify and Disjuncture.
Firstly ILLUSTRATION: Cher Lloyd- Want U Back
This video could be considered an example of a illustrative video as the narrative corresponds with the lyrics (the video was produced directly around the lyrics).
The video for this is quite effective as moving Polaroid photos are mostly telling the story corresponding with the lyrics.
AMPLIFICATION: Lily Allen-Smile
This is when videos do not correspond with the narrative however do not contradict the lyrics either. Usually the videos add new 'layers' of meaning.
In terms of this video i found myself getting a little confused however came to the conclusion that in fact the music video doesn't correspond or tell a narrative in terms of the lyrics, but doesn't contradict them either. This is clear as a line from the chorus 'When i see you cry it makes me smile' and each times its played we see her smile and her partner looking distressed. The video finishes with the artist smiling.
DISJUNCTURE: Darkness- I believe in a thing called love
In terms of disjuncture usually the video has nothing or very little to do with the video. With this video initially hearing the title one would think maybe some typical props or colours may be used such as love hearts, the colour red/pink. However the video overall is very random and a lot of base tracks of close ups of the bands instruments are included. Many effects are also involved for example fire which has been added on afterwards, and the use of about 2 green screens.
This is when videos do not correspond with the narrative however do not contradict the lyrics either. Usually the videos add new 'layers' of meaning.
In terms of this video i found myself getting a little confused however came to the conclusion that in fact the music video doesn't correspond or tell a narrative in terms of the lyrics, but doesn't contradict them either. This is clear as a line from the chorus 'When i see you cry it makes me smile' and each times its played we see her smile and her partner looking distressed. The video finishes with the artist smiling.
DISJUNCTURE: Darkness- I believe in a thing called love
In terms of disjuncture usually the video has nothing or very little to do with the video. With this video initially hearing the title one would think maybe some typical props or colours may be used such as love hearts, the colour red/pink. However the video overall is very random and a lot of base tracks of close ups of the bands instruments are included. Many effects are also involved for example fire which has been added on afterwards, and the use of about 2 green screens.
No comments:
Post a Comment