Research - Independent Research (Part 2)

Independent research intro an artist in the same genre as my chosen song

Having chosen my song, I wanted to do some research of other songs in the same genre as my song, which would be 'house'. I analysed 'Chris Malinchack - So good to me'. This song is a single, so I was able to find the cover for the single. The background of the cover goes from purple to orange; it is really simple and those colours usually represent calmness and relaxation. At the front, we can see the artist's name and a logo that makes his initials. Separated by a line, below we have the name of the single. Separated by another line, we see another logo, which looks like a woman riding a horse. All the written subjects are shown in white colour. 

The music video for 'So good to me' gives the feeling of calmness and tranquillisation. Along with the sound, the video follows a smooth structure that also relates to the narrative. In the video, there is a reference to the animal as a giraffe is displayed playing with a little girl. 

Between both products, it is clearly visible that the use of animals and females are used to create a brand identity. Also, the idea of 'chill-out' or relaxed vibe is being expressed by both products, which plays an important role in the used or synergy for cross media products.