In lesson, we were made aware of the fact that music videos needed to appeal to an audience. Today, most music videos are aimed at teenagers because they are the ones who usually watch videos most of the time on websites like youtube.
Music videos act as an influence upon audiences by the type of imagery that is shown and the way it is represented. Audiences, mostly teenagers, get inspired by these music videos and try to imitate what they see. This is why when making a music video, there needs to be an specification to meet what the audience are expecting in a way that it is not exaggerated or too controversial.
Also, music videos are a way to scape from the everyday life. Whether it is a positive or negative music video, it needs to be imaginative or surreal as it makes the audience imagine things that don't usually happen to them. They could perhaps relate to the music video, but most of the times this is not the case.
Music videos act as an influence upon audiences by the type of imagery that is shown and the way it is represented. Audiences, mostly teenagers, get inspired by these music videos and try to imitate what they see. This is why when making a music video, there needs to be an specification to meet what the audience are expecting in a way that it is not exaggerated or too controversial.
Also, music videos are a way to scape from the everyday life. Whether it is a positive or negative music video, it needs to be imaginative or surreal as it makes the audience imagine things that don't usually happen to them. They could perhaps relate to the music video, but most of the times this is not the case.
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