Evaluation Question 4

Question 4
What have you learned from your audience feedback?

After our cinema viewing and a lively reaction from the audience, we watched the rest of our year groups music video and left to get our feedback. We asked two people to give feedback on what they thought of our music video which included the genre of music we chose and on our artist. This feedback was really important to us as the people in our year group were the main group of people that we wanted to target, and that we wanted to relate to the artist. We wanted to know if we would have to change anything that didn't make sense to our audience or if a part of our music video didn't match the genre or artists look. 


Drew & Einas - Feedback 

Drew said that he could not find a fault to our video, which makes me feel as though we picked our target audience perfectly and we provided a music video, and artist to match our target audience perfectly. Our core audience was for younger people around the age of 15-25. We definitely wanted our product to be relatable and this is why we picked this age range.
Einas said she liked the lights in our video which was great to hear, as that was the focal point of our synergy and it did not go unnoticed. Our blurred lights was something that we really wanted our audience to pick up on and our audience showed that they did.

Drew also made a comment about what he thought our ancillary products should look like and he thought we should have a dark background, which shows a link to our music video, and with our artist looking out towards the camera. I think all of our digipaks are different in some way, but we all kept our lights synergy constant and they all have the dark background that the audience thought they would see. 
Einas' comment about the lights is also something we all took into consideration and we kept the lights as a constant part of our synergy in different ways.

For the front cover, I wanted to show the bokeh lights which was our focal point of synergy, also I wanted to use a picture where the lights were obvious on our artist. There is also a  dark shadow and quite a dark background on the front and back of the digipak.

For the inside of the digipak, I changed the colour scheme slightly with a gradient and focused on light colours inside of actual lights. I thought it would have the element of surprise for the fans who would actually buy the album and see a different side of the artist. 

For the advert, I kept the colour palette slightly the same as the inside cover for continuity. 

Ancillary Feedback

After showing an audience member, of our age range, my ancillary products, I asked for her opinion and feedback and here is what she said.

I was happiest that she picked up on why I changed the colour palette on the inside of the digipak. She said the work looked professional which was also great to hear along with the obvious link between the album cover, and album name.