Evaluation Question 4

EVALUATION QUESTION 4

What have you learned from your audience feedback?

On Tuesday 10th December me and my group set out to watch our music video at a small independent cinema on Upper St, named The Screen On The Green. It was here where we got to watch our own and fellow candi students music videos. To begin with everyone was really nervous and was anxious to see there final product, but as it got into the swing of things the anxiety turned into excitement. Everyone was really supportive regardless, after our video was shown we received a big round of applause with a few cheers which was really nice to hear as we had spent so much time trying to perfect our music video, because of this i believe overall our music video turned out to be a success. 

Im now going to analyse a comment received from another candi media student about our music video.

Unfortunately the video feedback i received from Orrie (another candi student), had technical difficulties when uploading and as it is deadline day when I'm currently editing this post there is nothing i am able to do :( sorry! 

Orrie- 'I liked how it was clear that each verse had a different location, and i liked the use of the blurry lights you used throughout'- After hearing Orrie say this, i believe it shows our synergy has already been successful as she noticed the bokeh lights throughout our whole video. One of our main aspirations besides illustrating synergy was to successfully make the three locations we used relatable. By Orrie saying 'it was clear that each verse had a different location' makes me believe that we managed to succeed in doing so. Our target audience was 15-25 year olds and by Orrie picking up on two of the most important things we had included shows that me and my group chose our target audience right.

Orrie-' if i had to say one thing you could improve on it would be the lighting in the first few shots possibly but thats it'- Orrie pointing out the darkness of the first couple of scenes isn't a surprise. Throughout our whole time filming we tried to get the balance between a nice warm light and seeing Molly enough for it to be clear (while still being able to see the bokeh lights in the background). We tried to resolve this by using colour corrector, changing the brightness and contrast and even using a filter. However none of these things gave us a solution, therefore we had no choice but to leave them as they were.

If i was to change/improve my product, it definitely would be the lighting just like Orrie suggested. I would plan a lot more before hand, and make sure we had enough batteries for the Dedo lights in which we used. I found that when filming we would film a scene and the lighting would be perfect, but when it came to filming again a few moments later with the same light it would have dimmed. This resulted in different lighting brightness throughout our music video.

We also asked some other candi media students about what they would expect to see within our ancillary products.

Drew-'The girl looking out,dark back drop'. By Drew suggesting this point, i think having a dark backdrop would link in with our music video really well (as our music video is filmed at night).

As we can see I did happen to use a dark backdrop, i think my idea of Molly being infront or Bokeh lights (which again is our synergy) is a really good idea. However personally my skills on Photoshop lack a lot, this resulted in me finding it quite challenging editing my work. Overall my front panel didn't come out as id liked it too, but i think the idea behind it is really strong. In terms of using a dark backdrop, i believe it would also have worked with a slightly lighter one as it could represent the variation of lights and colours which featured in our music video.

Below is the Font Panel to my digipak

Einas-'something to do with lights'
Einas like Orrie also identified the use of lights within our music video, therefore she suggested we do 'something to do with lights' within our ancillary. Above we can see that i tried to incorporate our synergy (bokeh lights) as effectively as possible. Although individually within our group everyone created their own unique digipak, they all still feature bokeh lights.
-Having both Orrie and Einas pick up on the use of lights throughout our video shows that as a group we managed to successfully illustrate Goodwin's theory of amplification (where an image is recurring) as it shows the recurring shots of lights stood out to them, and was an aspect they remembered.

The audience feedback i received shows that although my digipak is flawed, overall i think it appealed to the right audience (15-25 year olds). The suggestions that were made were valid, however on photoshop it looked slightly clearer, therefore the font wasn't as hard to read.

In conclusion I've learnt that my ancillary work did appeal to the right audience and had a clear idea of what i was trying to achieve in terms of synergy. However it could be improved and if i was to do it again i would change the opacity of the overall front panel so it contrasted less and blended more to make it look more realistic. I would also use a different photo of Molly that i took which would be one where she is not wearing a patterned t-shirt but a lower tone like the one i used in the advertisement :).