Conventions of Ancillary work- production

Within Olly Murs digipak, we can see aspects of synergy in which he also used in his music video. This makes it easy for the audience to visual identify and recognise a link between his products.

As we can see from this photo of his album cover, he uses quite similar colours in tone. Black,White and a variation of greys. He is smartly dressed and is wearing braces. 

If we now look at his video for troublemaker- 

We can immediately see a visual link between the colours he used on his album and in this video, lots of grey, black and white is continually used throughout this video. Within the video he is also smartly dressed and wearing braces just like on his album cover. All of these things contribute to the audience identifying what promotional products are from Olly Murs