Outside
I definitely wanted to use our same theme of bokeh lights for my front cover. I used one of the photos from our projection shoot for the album cover. In photoshop, I simply changed the levels and saturation of the picture and brightened up the picture. I didn't really retouch the picture as I wanted Molly to look natural instead of false and made up. I looked for different fonts and I couldn't find any that I thought went with Molly as an artist, or with the genre of music that she was representing. I checked FontBook and found 'Avenir Next' which had a variety of sizes within the font and I chose the thinnest one. I thought for a long time about what photo I would use for the back and I didn't think any of them looked appropriate so I decided to continue the lights on the back as well.
Inside
I changed my mind about the inside many times and I thought I wanted to keep the lights inside for a sense of continuity but I thought it would be too specific and boring. I searched for how to do a colour gradient on photoshop and I chose different light colours for the inside. I was heavily influenced by Ellie Goulding's 'Halcyon Days' album which also had a gradient all over. My opacity is low so you can still see Molly clearly and I kept the writing white on the CD also.
Advert
I used slightly the same colour palette from the inside of the album cover for the advert and the same picture for continuity. I felt as though the gradient was a great alternative for a simple colour background, or a picture that I would have to crop, colour and resize. I used the same font that I had been using from the album and I carried on using white for the font colour. There is a twitter and Facebook icon to show the social networks she is on, and a reminder to show the audience they can download the album on iTunes.
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