In terms of costume we wanted something different from what I wore in the music videos, which was quite dressy although linked to our audience of aspirers (targeting our youthful audience by wearing high-street brands) We wanted to keep our target audience drawn to the idea that they can relate to our artist, therefore I opted for a shirt which was quite casual as opposed to formal, it also included the perfect colourings that would match our purple brokeh lights.
The colours can also link to our genre of music- House, as its quite vibrant like a house video they normally follow the conventions of night life, whether that be in a club under strobe lights or out in their city; which is the aspect we chose to follow. Overall, I feel that my costume was a good choice as it conforms to our synergy ideas.
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