Production- Conventions of a Digipak/Advertisement

The idea surrounding an artist promoting their new album can be viewed through synergy. The Digipak and the Advertisement incluse aspects of synergy from the music videos which are then projected on the promotional items.

 

Pink uses the same font which is seen on her album cover and now appears in her yric video for her track 'True Love'

Olly Murs uses the same colour theme displayed on his album cover: Red, Grey, White and Black. This can be viewed through the colour of his costume in his video 'Troublemaker' which is a track from the album. Therefore, it can be recognised that colour scheme is vital in allowing the audience to identify what promotional items are from which artist.