Carol Vernallis' theory explains that music videos are constructed around 4 main concepts, which are:
- Narrative
- Editing
- Camera movement and framing
- Diegesis (the world of the music video)
Narrative
She says the music video is a visual response to the music and lyrics of the song, but she also says that there isn't always a balance between the narrative and performance. Vernallis also states that the narrative isn't always completed and leaves the audience asking questions which remain unanswered in the video. There is usually something that drives the video forward and keeps the audience 'locked in' to watch they're watching. However it is not usually the narrative that does this, instead it is a performance, the music or another element.
She says the music video is a visual response to the music and lyrics of the song, but she also says that there isn't always a balance between the narrative and performance. Vernallis also states that the narrative isn't always completed and leaves the audience asking questions which remain unanswered in the video. There is usually something that drives the video forward and keeps the audience 'locked in' to watch they're watching. However it is not usually the narrative that does this, instead it is a performance, the music or another element.
Editing
The editing may match the musical phrases in the song, or the beat which is not unusual in music videos. Also, the video may break, or disrupt, the 'rules' of continuity editing and this is a convention in music videos. The edits may become very obvious to draw attention to them instead of the invisible editing.
Common edits we see are:
jump cuts - cutting against the movement - special effects - extreme changes in pace - graphic matches - extreme jumps in time or space - juxtaposed frames.
Common edits we see are:
jump cuts - cutting against the movement - special effects - extreme changes in pace - graphic matches - extreme jumps in time or space - juxtaposed frames.
Camera movement and framing
Vernallis says that when it comes to shot types, extremes are very common and the style of framing and movement may run through the video and is distinctive to that video. Also she says that the camera may move in time to the music, or on the lyrics. The establishing shots and close ups are used frequently.
Diegesis
The diegesis may be revealed quite slowly and the actions are not necessarily completed - they may be interrupted in some way. She also says that the characters or objects may move to the music and some frames may be more important than others.
Rizzle Kicks - Lost Generation is a music video that illustrate most of Vernallis' ideas.
Vernallis says that when it comes to shot types, extremes are very common and the style of framing and movement may run through the video and is distinctive to that video. Also she says that the camera may move in time to the music, or on the lyrics. The establishing shots and close ups are used frequently.
Diegesis
The diegesis may be revealed quite slowly and the actions are not necessarily completed - they may be interrupted in some way. She also says that the characters or objects may move to the music and some frames may be more important than others.
Rizzle Kicks - Lost Generation is a music video that illustrate most of Vernallis' ideas.
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