Unlike Goodwin Laura Mulvey has a theory about the 'male gaze' and how this is used in music videos, where the men would play the voyeurist. The lethal 'male gaze' gives women an unfair representation within society, simply creating the idea that women were created for male pleasure and satisfaction.
Dizzee Rascal's 'Holiday' is a prime example in showing how the portrayl of women is extremely undermining. The use of dismembering shots, which means that the frame of the camera cuts the womens body up, highlighting her assets which is traditionally the bum or the breasts.
Another example of Mulvey's prominant 'male gaze' can be recognised in Nicki Minaj's 'Superbass', featuring her as the protagonist and can clearly be seen as the main focus within the video.
Within this video lots of topless men (as vaguely seen in the background) play the role of voyeurs or observers as Nicki the performer flaunts around in a skimpy swimsuit where her breats and bum are in the centre of the frame. This representation as Mulvey says, is responsible for the fascination and fantasys men may have about women.
"In a world ordered by sexual imbalance, pleasure in looking has been split between active/male and passive/female. The determining male gaze projects its fantasy onto the female figure which is styled accordingly." Laura Mulvey 1992
This quote cited by Mulvey can be recognised in Dizee Rascal's video, where he is dressed in a white 'pimpish' suit, not exposing his torso atall, which shows how women are styled specifically for men to gain their pleasure.
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