Carol Vernallis is a pivotal figure as she writes extensively about music videos and what she belives should be included and how they should be formed.
- Narrative in music videos is not always complete.
- No balance between Narrative and Performance.
- They don't always come to a resolution, like a traditional story.
- Questions are often posed within the narrative, that are not always answered in the video.
Rihanna's "We Found Love" is a key example of Vernallis' theory, as it is about two young people who seem to be in love, however it displays moments of doubt and arguments, as well as them having the time of their lives. In the begging of the video there is a voice narrating over images of them both, which introduces what is going on in the video. However, the video ends with a base track of Rihanna on the floor in darkness, which may imply there is no resolution and their relationship maybe like a routine and repetitive.
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