The Function of a Music Video
Music videos vary generally depending on the genre, artist and type of song. The overall function of a music video is to give the audience some visual entertainment aswell as something interesting to listen to. Usually by accompanying a song with a video will appeal to many more people which results into selling more copies. However music videos have only been out for around 30 years which makes it still relatively recent.
In present day music videos are fairly expensive and record companies hope to win back a profit by making it appealing and interesting, they also include such things as product placement in which a company will pay to have their products featured within the video. For example Miley Cyrus new single 'we cant stop' features the new dr dre beats speakers. They hope that fans will see Miley is using this and then go and by one for themselves.
Usually when a single is released in most cases it is to also promote other aspects of the artist themselves such as their album about to be released or when it already has been released. Record companies will usually release the song in which they believe would be most popular to attract more people to buy the whole album.
Although some music videos can feature little to nothing about the single a good classical music video i believe is the cha cha slide.
The Cha Cha Slide lyrics literally correspond to the movements within the video. The beat stays very similar all the way through and includes no dramatic instrument/beat changes. Throughout the video i counted 8 basetracks, they all include the same dance its just being performed by different people in different locations. The main feature of this video is the fact that it makes the viewer want to be apart of the dancing and the video is very encouraging to do so, the singer/rapper Mr C is breaking the fourth wall by directly looking into the camera as if he is telling us the moves and to join in.
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