A
music video is a visual recording that is accompanied by a popular song.
Depending on the song, the video could interpret a storyline that relates to
the message of the song or it could be a more uplifting video that includes a
dance routine or many other forms of entertainment. Music videos have changed
from how they were before. Today, music videos are much more stylised, from
camera angles and editing techniques, to controversial storylines. Music videos
are now part of an artist’s success within the music industry because it gives
them a chance to promote their singles and album releases. Some people are more
interested on how the music video would look like rather than the actual song
itself.
The
main purpose of a music video is to promote the artist and the music. The
visuals of a music video makes consumers remember a specific visual image in
their head that accompanies the song whenever they listen to it. The song will
become easier to remember. An example of this could be Psy’s Gangnam Style. The
music video shows a dance that became a viral success. Everyone has seen it and
remembers it whenever they hear the song. The storyline of the video allows the
viewers to engage both visually and audibly to the song.
However,
for the consumers, one of the main reasons we look at music videos is for
entertainment. Viewers get entertained by watching the music videos that
highlight the artist’s talent and creativity. Music videos are a marketing tool
to help sell the artist, the music, and products.
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