- Some people are collectors and want a physical item rather then a download.
- Usually get to see behind the scene images and never seen before images.
- Some people are collectors therefore want a physical copy
- Hard core fans of a particular artist would just 'have' to also have a physical copy
- Older people who cannot use the internet as well of own an ipod like physical copies
Rhiannas digipak included images that had never been released exclusive to the physical copy
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