Beginning to edit

Editing 

Today, we have begun to edit our music video, and we aim to add a variation of effects to allow it to run smoothly. As our video follows Goodwin's theory of Disjuncture, we have no set shots to place as there is no narrative to display.

Last night, we had our last day of filming and re-filmed some of our shots from Spitalfields due to the shots being too dark. Moreover, yesterday we were supplied with a fig-rig and Dedo lights which ensured that our shots would have the correct lighting and the camera work less shaky. We also filmed some more shots on the Southbank, but not on the Millenium Bridge to show a sense of continuity.

For the first verse we have begun to mark the shots out, and we have counted in 8 beats because this best fits our song and would look right to jump cut to different shots using this rhythm. At the moment I feel that we have a strong opening as we have used cross fades to transition from the walking shot, focusing on only my feet, to fading slowly into our timelapse of the city. We also aim to put some sort of wind sfx as our song hasn't got a musical introduction and therefore having some clips of our artist walking to her location would help introduce the brand image and our location. 

Another focus point of of our video is using Bokeh lights as our synergy. We have filmed various lights which view in our locations and as it's coming up to Christmas the trees are lit with Fairy Lights which has helped us quite a lot. We aim to place this synergy in places where the beat of chorus where there are no lyrics. We have experiemented with opcacity editing where we will merge a shot of me and a shot of the lights together. This will link to the ambition we had to abide by Goodwin's theory of amplification as we will repeat this technique throughout the video so it is remembered for it's consitent use of synergy- bokeh lights. Which again would focus on our aim to portray the brand image of the artist in her city.