Production - Skills Development

Skills Development

Production - Notes and Ideas for Evaluation Question 1

Notes and Ideas for Evaluation Question 1

Research Ancillary- Digipak from last summer

This is my Digipak i created last summer for our prelim music video. Its pretty obvious that it was an album for 'Britney Spears' and we covered the song 'baby one more time'. The whole process was really enjoyable, however although our group spent a lot of time planning for costumes we generally forgot vital things such as taking photos specifically for the Digipak. This meant we then had to screenshot stills from the actual footage and use them for our digipak which is NOT ideal. Although i used stills for my digipak i don't think its too bad, i think the positioning of the images is quite well done and the colours with the back panel really match. Although i now know you are not supposed to feature text over the persons face (which i did in my first attempt ^) i also don't think its too bad as i was playing Britney spears and the viewer can obviously identify this. Therefore the outside panel for my first attempt overall i don't think its too bad considering on the amount i messed up on during the actual filming, however there is plentyyyyyy of room for improvement which i hope to illustrate in my official digipak which i am currently working on.

You can definitely tell i spent a lot more time on the outside panel then the inside.Overall the inside of my digipak is absolutely awful which is partly because i hadn't finished but regardless i also didn't keep to the colours i used on the outside panel the same. When completing my official digipak i will take all these things into consideration and will have a lot more time to perfect them.

Previous Ancillary Work

Here are some examples of good work from previous students.

The person who created this advert for 'Nathan Miller - I Am Electropop' seems to have followed conventions very well. I like how his colour palette is very simple and definitely fits in with the electropop genre. The green, purple and white stand out very nicely against each other and against the black background. He has appropriate critics for the genre and also shows singles from the album.The use of the social networks also shows how modern the artist and genre are.

I think the album cover is very good and l think although he has used a heavy filter on the picture, the effect fits with the genre and makes the picture look better. However I don't the back part of the cover simply because of the colour he chose. I think if he kept the back black as well, there would have been better continuity and looked more professional.

I think the inside is the weakest out of the three and it looks like he ran out of time and couldn't finish it in time :(. The CD is designed well, as it has the same pattern as the back of the album cover, but it is too small for the case which doesn't really happen. The other side is really empty and there isn't much that he has put in there. The picture is quite cheesy and the pose and effect around it really doesn't work for the genre.

This digipak for 'Y.Shocker - Life Of My Memories' is very genre specific and works very well. The grey colour palette works very well with his grey clothes in his cover photo. The font also works very well and is good for the genre. However, the lines that are on the front make it look cluttered and a bit cheesy, and the CD has no design on it and is too small for the case.

The advert, like the digipak, is genre specific and has featuring artists that are in around the same genre as the artist. The lines still take away from how professional the advert looks, and the writing is quite basic and doesn't really tell us much.

Research Ancillary- What TO do & NOT to do

Research Ancillary-Digipak Practice

In todays lesson we looked at various different examples of good and bad digipaks. We then got set a task to produce a practice digipak of our own but only with images that the teachers provided for us. We had to pick out of a number of images which were all ridiculously bad quality, and i picked the one featured below as i thought it would be easiest to work with. Rebecca taught us to not put texts over a persons face, especially when the album is going to be an introducing album for the artist, (in which mine will be). 

Firstly i opened the image that i chose in photoshop and evened out her skin tone and edited it to a much warmer colour. I decided to use only about three main colours to keep it simple yet effective. In terms of the name 'Angelina Hart' i thought it was cliché but thought it fitted quite well, the name has a teenage ring to it similar to 'taylor swift'. Because the album is introducing a new artist i put her name as the biggest thing on the front panel so it would be pretty obvious to identify. The album name is slightly  smaller but still bold underneath. For the back panel i used a similar colour to the background image on the front panel, i added a pink rose to the corner to not leave it to plain and to add substance, i believe this does contribute to the cliché teenage look. The track listing and copyright is then also featured on the back along with barcode and record label. 

-Unfortunately as i would be introducing a new artist its crucial to be able to see their face so the audience are able to identify them, however this clearly isn't featured in my own.But it wasn't my image and i will improve and take include everything I've learnt when creating my finished product.

Research into Digipaks

Today we looked at the formation of a Digipak and what it includes, it can either be made into two or three panels. It's sole purpose is to attract the attention of the artists fan base as it includes extra parts, i.e Olly Murs includes a booklet with pictures and song lyrics.

The Digipak for our music video will include aspects of our syndergy i.e Bokeh Lights. Moreover, I explored Disclosure's Debut Album and it's features.

I then experimented with Photoshop to make my own Digipak using a template and photos. I have followed the conventions of the Digipak: Colour Scheme (3 colours), the image of our artist, the barcode and also the track list.